Having led the rebranding transition of an alcoholic superfood brewer, Ellen McNeill knows a thing or two about what it takes to rebrand a company.
McNeill built out a brand ambassador program to take craft ginger beer company Farmer Willie’s to the next level as Willie’s Superbrew. Helping her navigate the transition is mentor Kim Eddleston, senior editor, Entrepreneur & Innovation Exchange, and professor of entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business,
Founded by Nico Enriquez, Willie’s Superbrew is a brewer of alcoholic superfood beverages. Its two flavors—Sparkling Ginger Lemon and Pomegranate & Acai—are made with real ingredients and have less than 120 calories and 9 grams of sugar.
Video by Dan Albright