Making it Work: Willie’s Superbrew

This story starts with a coastal goat farmer and ends with an alcoholic superbrew.

At the midpoint of the path from here to there is Ellen McNeill.

Ellen joined the Farmer Willie’s team to build out their brand ambassador program as the company transitions into Willie’s Superbrew. Helping her navigate the rebranding effort is mentor Kim Eddleston, senior editor, Entrepreneur & Innovation Exchange, and professor of entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business.

Founded by Nico Enriquez, Willie’s Superbrew is a brewer of alcoholic superfood beverages. Its two flavors—Ginger Session and Pomegranate & Acai—are made with real ingredients and have less than 120 calories and 9 grams of sugar.

This video is part of America’s Entrepreneurs: Making it Work, a Rewire initiative made possible by the Richard M. Schulze Family Foundation and EIX, the Entrepreneur and Innovation Exchange.

Video by Dan Albright

All Videos