We’re living in a time of great innovation. Entrepreneurs are riffing on existing technologies, products or services to create the next big thing that we’re all going to be talking about. They’re taking earbuds and turning them into instant translators. They’re taking the air out of tires. They’re creating cups that you can’t knock over.
These trailblazers didn’t get to that lighting strike of ingenuity by thinking like everyone else. They thought like an inventor.
How is that different? Watch this video to understand how to unlock your powers of invention.
This “Startup Starter Pack” video is based on a resource created by Kathleen Allen, professor of entrepreneurship at the University of Southern California’s Marshall School of Business.
Read more on EIX, the Entrepreneur and Innovation Exchange website.
For more like this, visit our America’s Entrepreneurs: Making it Work collection, a series of entrepreneurship and career-related content made possible by the Richard M. Schulze Family Foundation and EIX, the Entrepreneur and Innovation Exchange.
Featuring: Stephanie Bertumen