You think it’s a million-dollar business idea, and maybe your buddy does too. But does your big dream have any real chance of success? As tempting as it is to just jump in and ask questions later, there are tried and true ways to validate an idea before you sink a ton of money into it.
Spare your bank account: Watch this video to learn five fast ways to put your business to the test.
This “Startup Starter Pack” video is based on a resource created by Ethan Mollick, an assistant professor of management at the University of Pennsylvania’s Wharton School.
Read more on EIX, the Entrepreneur and Innovation Exchange website.
For more like this, visit our America’s Entrepreneurs: Making it Work collection, a series of entrepreneurship and career-related content made possible by the Richard M. Schulze Family Foundation and EIX, the Entrepreneur and Innovation Exchange.
Featuring: Stephanie Bertumen