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How the 2018 Super Bowl Introduced a New Recycling Solution

by Josef Lorenzo
January 26, 2018 | Our Future

China used to buy about half of the recycled materials on the planet, according to the New York Times. Now, China has closed its borders to those recyclables because contamination levels have been so high. This isn’t a new problem though—contamination has plagued the recycling industry for years.

Since China has banned the United States’ recyclables, the price for recyclable material has gone down, and the cost to sort the materials has gone up. This means that it’s becoming increasingly difficult for sorting facilities to make a profit.

In this video, we talk to experts across the country that have ideas on how to fix this difficult situation, and explore the solution that's being piloted at the 2018 Super Bowl in Minneapolis.

Learn more about the labels at

Thanks to:

Dylan de Thomas

Megan Dobratz

Bill Keegan

Mitch Hedlund

Josef Lorenzo
Josef Lorenzo is the Webby award-winning producer/director of the music series Sound Field and civics show America From Scratch.
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