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About Rewire

Rewire is a national publication for adults in their 20s and 30s who want to improve their lives and build a better and brighter future for all.  

We offer an ever-expanding library of articles and videos tackling the big issues faced by folks this age every day: How do I help a friend going through something really difficult? How does where I live reinforce structural racism? Why do I cry when I argue? When and why should I ask someone their pronouns?   

Created by Twin Cities PBS and supported by the national PBS system, our content is rooted in journalism and deeply committed to the mission of public media: "to inform, educate, enlighten, and enrich the public and help inform civil discourse essential to American society." 

But wait, there's more! 

We are a small staff that works with a team of contributors based around the United States to provide curious thinkers with authentic expert-informed and fact-driven resources that fall into the following categories: 

Love: This encompasses romantic relationships of all stripes. We also widen this circle to include good, bad and indifferent relationships with parents, extended family and friends. 

Health: Mental and emotional health is a key area of coverage for Rewire. We hope this content helps to reduce stigma, build empathy and guide how you learn to seek help. 

Our Future: What does it mean to be an engaged citizen? How is our world changing and what do you need to know to make your own impact? Here you'll find stories about democracy and culture, stories to inspire you and engage you as a global citizen. 

Work: Many career milestones take place in your twenties and thirties, and we provide content across the spectrum. From landing a job, to figuring out a career, we offer relatable experts with achievable advice and entrepreneurial success stories to spark your work ethic. 

Money: Whether your finances are cause for concern or celebration, we have insights to inform your budgeting and address the emotional baggage so often associated with our money. 

Living: What kind of lifestyle do you live? How can the choices you make today put you on a path for a better tomorrow? Inspired by the latest research, this category offers content about sustainable living, moves big and small, and offers profiles of remarkable folks to inspire. 

PBS is in our DNA, and so we also create content across all these categories in support of nationally broadcast or available-to-stream PBS programs we think our community wants and needs to know about. We want to help you rediscover — or discover for the first time — all that PBS has to offer you today.  

Our values

We know young adults have the power to change our world for the better. At Rewire, we are committed to being a resource for all young adults from all walks of life.  

Our commitment is to embody our values through our storytelling and journalism.  

Our content will:  

Be fact-based, accurate and transparent. 

Be thoughtful, nuanced and motivated by a desire for truth. 

Challenge stigmas, promote empathy and encourage informed dialogue and civil discourse. 

We believe:  

In the rights of all people. Human rights. Civil rights. Diversity of beliefs, opinions, identities and experiences is essential.  

Our Commitment to Diversity, Equity and Inclusion

We hold our audience at the center of our work. You are our community, and we believe the best way to serve you is to have journalists, content creators and sources that reflect you. We owe that to you, just as we owe it to you to be transparent in the work we need to do in order to live up to this commitment.  

To uphold our commitment to making Rewire as inclusive and representative as the folks we serve, we're sharing with you the following metrics to illustrate our progress to-date and our goals for continued improvement. We know there is a lot of work left to be done. This is just the start. 

Rewire's current editorial staff consists of five full-time team members, two of whom identify as BIPOC. 

Using a survey, our story subjects, interview sources and freelancers have the option to self-report their identity, providing us with direct insights into how we can continually improve our work. As we strive to reflect the overall diversity of our nation in our work, we are currently focused acutely on the increased inclusion of BIPOC voices and perspectives. 

An audit of articles published in June 2020 showed 41 percent of stories published to Rewire were authored by BIPOC folks, 18 percent of which were new, original stories. Sixty percent of sources and interview subjects in Rewire's original articles identify as BIPOC.  

Moving forward, we aim for at least 75 percent of all story interview subjects and sources to be BIPOC and for at least 50 percent of content published to be by BIPOC creators.  

This work is far from over, and our progress will be as imperfect as each and every one of us. That said, we're committed, and we couldn't do it without you all continuing to inspire us every day. Thank you.  


For a better life and a brighter future.

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